This book is for anyone who wants to inspire others or who wants to find someone to inspire them. And the people who follow them don’t do so because they have to they follow because they want to.ĭrawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. Those who start with WHY never manipulate, they inspire. Starting with WHY works in big business and small business, in the nonprofit world and in politics. WHY does your organization exist? WHY does it do the things it does? WHY do customers really buy from one company or another? WHY are people loyal to some leaders, but not others? WHY is not money or profit– those are always results.
And it all starts with WHY.Īny organization can explain what it does some can explain how they do it but very few can clearly articulate why. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be lead, and people can be inspired.
In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way - and it’s the complete opposite of what everyone else does. It was their natural ability to start with why that enabled them to inspire those around them and to achieve remarkable things. People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? The book explores IT career opportunities, matching your personality with these career options, various official IT certifications available for these careers and insight into the emerging fields in Technology. In their book The 22 Immutable Laws of Marketing, Al Ries and Jack Trout have collected and described 22 laws of marketing that, in their opinion, should be followed. It also provides a guide for you to understand your personality and which tech career choices will be best for you. This book equips you with insights into the growing trends in the Tech industry and how best to position your career path for the coming digital revolution. New technologies like artificial intelligence, the Internet of Things, robotics, self-driving vehicles, renewable energy, nanotechnology, 3D printing, blockchain, quantum computing and Virtual/Augmented reality are ushering us into the next era. Rapid advancements in technology are reshaping our human experience and the type of workforce businesses need to hire. The future of work is here already and at the centre of it is technology.
According to a recent report by the World Economic Forum, “65% of children entering primary school today will end up working in completely new job types that don’t exist yet”. It provides you with the necessary information needed to start a successful career in the Technology Industry.
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Choosing a rewarding career in technology is the definite guide you need to understand how to become a successful tech professional.
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